New agents often ask Cameron Webb, "what is the most important thing in managing client relations?" His answer is always the same single word:
Trust is the word which defines our values and our guiding philosophy. We know that in the modern age, trust is harder to earn than ever. That is why for us, the broker-client relationship is more than simply a transaction, it is a friendship. While these relationships begin out of financial motivations, we never put profit above our character. We would never advise our clients to do something that we would not do ourselves. Sometimes, buying or selling an asset is not the right move - and in those cases we will tell our clients that. It is never just about collecting a commission fee for us. It is about making sure our clients have the most possible knowledge of their investment options and how they can maximize their potential.
Anyone can earn your business. We want to earn your trust.